Dairy products are a type of food which is produced from the milk of mammals, most commonly cattle, goats and sheep. Products which can be found in pretty much any supermarket, grocery store and other retail establishments are milk, fermented milk, yogurt, cream, butter, cheese, casein, custard and ice cream.
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Dairy products are bought and sold each and every day all across the globe. These products are one of the most crowded and in demand retail segments and for a good reason. Dairy products are a type of food which is produced from the milk of mammals, most commonly cattle, goats and sheep. Products which can be found in pretty much any supermarket, grocery store and other retail establishments are milk, fermented milk, yogurt, cream, butter, cheese, casein, custard and ice cream. One of the main reasons why dairy products are so popular and successful on the market is their health benefits and nutrients. Dairy foods are the major source of calcium as well as a key source of potassium which is good for a healthy blood pressure. Dairy products are also packed with B12, riboflavin and zinc while milk is the best provider of vitamins A and D
Over the year private label brands have witnessed a lot of success in the field of dairy products. Private labels have evolved and are no longer viewed as cheap copies of national brands. Private label dairy products have provided a long history of wealth and opportunities for retailers. While consumers have traditionally viewed items such as milk, cheese and eggs as commodities, retailers are using these day-to-day items to strengthen the freshness image of the stores. . The dairy department is proving itself as the leading role of private labeling, offering up stellar sales in addition to its availability as a strong messenger of freshness for operators. There are many benefits of private labeling for both consumers and retailors. When it comes to private labeling, there is a lot of consumer loyalty attached to the retailers' private label programs in the dairy categories. Private label itself has close to 100% household penetration, with three-quarters of all market baskets containing some private-label products. Private label has 70% of all fluid milk sales on the market and 37% of all cheese sales.
When retailers partner up with private label manufacturers they have access to a wide array of dairy products and other services which directly benefit their name and store. Understanding the latest market trends and consumer needs is an important part to properly and successfully sell your products and with private label manufacturers you can do just that. Profitability is much higher when working in private labeling because there are less intermediaries between the retailer and the manufacturer and you have the choice of adjust prices according to your standards. Private label brands enforce a sense of exclusivity among consumers because they are sold only in your retail establishments which makes them want to come back for more. Creating your own product line is a time consuming and a costly process but with private labeling your manufacturer does all the heavy work reducing your overall costs and helps you focus on other projects. Packaging of dairy products is very important for their general shelf-life and in order to attract more customers. Private label manufacturers provide packaging and labeling services to accommodate your requirements and create a unique product look which will represent your brands image.