About Us

Face Behind the Brand


3B Private Label Portal was founded by Marc Buchholz, an entrepreneur with 15 years experience as Chief Operations Officer. In the past, he managed and established new manufacturing plants in Germany, Austria and China, producing thousands of tons annually. He oversaw procurement, establishment of global relationships and tradelines, and lead an IT Team creating new quality measures for their ERP System – including quality control, labelling, and product development.

The Birth of a Concept


After 8 years, our parent company, 3B Consulting GmbH & Co. KG’s, private label division tripled their packaging lines, prompting a need for new sales channels. Marc Buchholz and 3B Consulting GmbH & Co. KG decided to strive for global reach with online marketing, which resulted in millions in revenue, thousands of leads, and tens of millions in potential turnover. The excess leads generated surpassed 3B Consulting’s capacity in product category variety and volume. To close the gap and utilize SEM’s full potential within private label, they created the 3B Private Label Portal.


3B Private Label Portal brings private label customers and manufacturers from around the world together, for successful and long -term collaboration, every day!
From every product category to specification, we help build private label brands by offering a helping hand, and invaluable guidance.
Manufacturers and their customers can produce, purchase, and sell an endless array of private label and white label products with our Private Label Portal.
Join us and become part of our global portal today!




3B Private Label Portal has a private label and white label network of manufacturers and customers from all over the world.

Just like our customers, we are a global company with employees and Brand Advocates from all over the world, starting in the humble city of Andernach, Germany.

At locations worldwide, we uphold a culture reliability and transparency. No matter where you call home, learn more about our locations and join the 3B Private Label Portal team today.

Explainer Video Links:

Manufacture: Private Label Portal: Manufacturer Advantages - YouTube

Customer: Customer - YouTube

Explainer: Private Label Portal - Explainer - YouTube

German startup 3B Solutions GmbH launches the Private Label Portal to bring together manufacturers and customers from around the world.

Tech-solutions innovator 3B introduces an all-encompassing manufacturer-customer collaboration tool

Andernach, RP, June 15th, 2021 - 3B Solution GmbH, the technology solutions division of 3B Consulting GmbH & CoKG, announces the launch of Private Label Portal, the painstakingly designed and thought-out, leading edge, first-of-its-kind web portal which brings together Private Label manufacturers and customers from across the globe to effectuate efficient communication, invaluable collaborations and long-lasting business partnerships between them.

Private Label Portal is the brainchild of Mr. Marc Buchholz, a serial entrepreneur with a decade and a half worth of experience in the manufacturing industry and private label market. With his ear to the ground and finger on the pulse, he saw the need and demand for this invaluable service conspicuous in its absence in the Private Label market, and after eight months of development and fine-tuning, has announced the launch of this comprehensive, intuitive and easy-to-use online tool.

Private Label brands accounts for nearly or over 50% of the market share in increasing number of countries, like Germany, Spain, the UK, among others – as dollar sale of Private Label brands continue to outperform national brand sales, registering yearly growth of 5.8%, compared to 1.5% for national brands, over the past decade. More and more retailers are banking heavily on developing or expanding their Private Label product portfolio to meet increasing demand, net higher (over 30%) provide margins and bolster customer loyalty. Retailers are not only having to react and adapt to the burgeoning demand for Private Label goods, but they also must keep pace with the recentdevelopments and trends spanning retail channels and global markets.

A recent study showed that 93% of global customers press for concerted efforts from brands to support ESG causes, the market for plant- based meat alternatives is expected to reach $10 billion by 2022 in the US alone, there has been a sizable shift towards “premiumization” of Private Label goods to compete with national brands – retailers, burdened by cumbersome and outmoded manufacturer-customer communication and collaboration processes are finding it hard to adjust to these newfangled market trends, and need to find ways to scout and partner up with Manufacturer in a more efficient and agile manner.

To smooth the way for efficacious collaborations and increase business agility, customers and manufacturers alike from every part of the world, making and selling a wide variety of products, can sign up on the Private Label Portal, (for a limited period, benefit from the introductory discounts,), enter and define important details their general attributes, production capacity, product requirements and specify their inquiry, and let the team of seasoned industry professionals at 3B take care of the rest. The Private Label Portal team will use all the different marketing and sales channels at their disposal to match customers and manufacturers with the right partners.

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