Sponges & Scouring Sponges

Kitchen sponges and scouring sponges are the most common kitchen tool that can be found in every household kitchen or professional restaurant styled kitchen. A sponge is a tool for cleaning dishes and surfaces made from soft and porous material, in modern days kitchen sponges are most commonly synthetic. Their key feature is their ability to absorb water and water-based solutions. Synthetic sponges can be made from polyester, polyurethane or vegetal cellulose. Scouring sponges are those which have an abrasive side and polyurethane, steel or polymer is used to create these tools. Usually soft kitchen sponges are used for dishes and work surfaces, absorbing water while the abrasive, scouring sponges or pads are used to clean utensils, slabs, sinks etc.

Kitchen sponge and scouring pads market has always been in a steady growth phase. In recent decades there has been an increase in hotels, restaurants, pubs and other establishments which require kitchen tools which has greatly influenced on overall sales of sponges and scouring sponges.
Other factors which have greatly benefited the market are rapid urbanization, meaning more households which require kitchen tools and consumer shift to homemade meals which has resulted in higher demand for sponges to clean utensils and other dishes. Continuous increase in middle-class population has opened up the opportunity for private label brands to compete with national brands on the market, providing high quality products while retaining affordable prices. Sponges and other kitchen tools have been heavily marketed via TV, print media and social media etc. The product sales have boomed due to these advertisement trends and private labeling offers the insight to the market and trendiest advertisement methods for your brand.