Laundry Detergents (liquid)

Laundry liquid detergents are cleaning agents which help wash clothes and effectively get rid of any dirt, sweat and grease. By reducing the surface tension of water these products aid in the whole process of washing. Laundry liquid detergents come in a wide variety of fragrances and chemical compounds depending on the clothing and fabric type. Because of this variety in product type and based on fragrance, the consumer demand is high and colorful. Every household has to do laundry and life without liquid detergents is simply unimaginable in this day and age. The product usage and convenience has made these products a staple of every household and thus the market is always on the incline.

The global liquid detergent market size was valued at $ 27.405 million in 2017, and is projected to reach $ 40.482 million by 2025, growing at a CAGR of 5.2% from 2018 to 2025. The market is expected to experience growth thanks to urbanization and significant increase in washing machine sales.
Household care products are on the rise among millennial consumers and this opens many opportunities for liquid detergents. The manufacturers are constantly improving the products, trying to raise the quality and better their products by offering better functionality and performance to their consumers. Private label brands have also witnessed a growth in popularity and consumer preference so this is the perfect opportunity to start a private label brand for liquid detergents and produce something new and innovative which will help your brand compete with established national brands.