Waffles & Wafers

Waffles are a great and delicious product and white label or private label can have a lot of success developing a tasty waffle product. The waffles market and the private label market are rapidly growing. With the exponential growth of the market, this is the perfect chance for private labels to take over and take the opportunity to start their private brand waffle product. The waffle market, being extensive and profitable as it is, includes big-name brands and constant competition. Private brands will have to compete against other established waffle brands. However, with the growing success of the private label, these products can easily defeat established brands in sales. By offering innovation and quality taste of waffle products, success is available for private label.

Waffle products are now well-known globally. They are delicious, soft products with a distinct shape, and they can be paired with all kinds of foods and flavors. It is made from leavened batter or dough and cooked between two patterned plates that give them a distinct shape. There are many variations of waffle products. They are particularly common in Belgium. Wafers are considered to be cookies. They are often crisp, sweet, very thin, flat, light, and dry. Mostly, they are used for ice cream decoration, and as a garnish on sweet dishes. They can be made into sandwich cookies with cream flavoring and filling. They have a surface or texture like that of waffles, but they can also be without a pattern.