Oils

Vegetable oils have become one of the global topics of interest due to rising global demand for oil with increasing global wealth. Oil is vastly consumed every day all over the world and it is key ingredient of human diet. Statistics show that average household consumes about 16 kg of cooking oil per year, and some even more than that. The consumer mindset towards private label brands has changed. According to a Packed Facts Food Shopper Insights report, 62% of consumers now believe that private labeled food brands are as high quality as name brands and 53% of consumers think that private label brands are a better value than internationally established brands. With product like oil, that has long shelf life and it is easy to transport, success is almost guaranteed. Whether it will be the first product of your newly set up brand, or you are already established with aspiration to widen your product assortment, oil is a great product for private labeling.

Lately, many consumers shifted towards healthy lifestyle and are concerned about fat consumption. Demand for 0 calories cooking oil has grown tremendously. Cooking oils, although a common ingredient in many recipes, contribute to a high number of calories in food, which in turn can lead to weight gain. Substitutes can be used, depending on the type of food being cooked, to help eliminate excess fat. Oil sprays are such substitutes, and they are gaining on popularity nowadays. 0 calories oil is a great opportunity for private labeling because of its increased demand, and because it is quite new product on the market, it can attract many consumers who are looking for a heathy oil substitute.