Refrigerated and frozen food products allow consumers to stock up on healthy foods without the worry of running out of food or having it spoil. Frozen products have a lot of variety to them and therefore can appeal to a wide range of customers. These products can be fruits, vegetables, dairy, semi-cooked meals, fish and meat and many more.
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Convenience and benefits of refrigerated and frozen foods
A well-stocked freezer is the secret to getting a healthy dinner on the table when in hurry. Refrigerated and frozen foods have been exponentially growing in popularity and demand in recent decades thanks to the rise in product quality and consumer awareness. Constantly buying fresh foods such as fruits and veggies might seem healthier at first but these products spoil very easily, frozen products not only provide the same, if not more nutritional value thanks to the preservative methods used, but they are also convenient and do not spoil. Refrigerated and frozen food products allow consumers to stock up on healthy foods without the worry of running out of food or having it spoil. Private label brands have been successfully providing premium quality products to consumers for decades now.
Private label market for these products
According to the Food and Agriculture Organization of United Nations, nearly one third of food produced each year, which is approximately 1.3 billion tons, gets either wasted or lost. The refrigerated and frozen food market has managed to grow rapidly because of this food wastage issue and has risen more food and health awareness among consumers. The industry is constantly growing and improving the products and private label brands are no different. Understanding the consumer needs and demands is the key to achieve success on the market and private labeling has accomplished that. According to data, majority of frozen food consumers are millennials who want fast, affordable, convenient, reliable and healthy food products which is all provided by private label brands. Consumers have also shifted from established national brands toward private label ones because of their transparency, affordability and quality consistency.
Private label services and brand potential