The increase in awareness of the health benefits that sea food provides has contributed to the overall growth on the market. Changes in lifestyle, different diets, ethical reasons and the economy have all had an impact on the sea food market for the better.
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Seafood market size and share
Sea food has been on the rise for quite some time now, the increase in awareness of the health benefits that sea food provides has contributed to the overall growth on the market. Changes in lifestyle, different diets, ethical reasons and the economy have all had an impact on the sea food market for the better. In 2012 the sea food market grew by 14.6% in the last five years and consumers increase in healthier food alternatives are the major reason for this rapid growth. The seafood market size was valued at $ 159,311.9 million in 2019, and is projected to reach $ 193,913.6 million by 2027, registering a CAGR of 2.5% from 2020 to 2027.
Consumer preference and key to success
With such a vast market the private label opens many opportunities for brands to create, develop and produce unique and captivating products. Retailers provide the consumers with the information regarding their products, identifying the species and also the method used to catch the fish, farm or wild. This creates a safe space and trust between the consumer and your brand. When it comes to sea food and more specifically, frozen sea food, there is a lot of competition on the market and having your brand stand out means success. A survey conducted in Beijing showed us that 78% of surveyed consumers stated that brands affected their purchasing decisions.
When customers enter a retail store, a supermarket or a grocery store, the first thing that catches their eye is the packaging. The better your packaging the more likely your product will attract customers. With private labeling of all your packaging, design and marketing can be done while also taking into consideration the quality of the product itself.
Private label marketing and services