Isotonic, Sports & Energy Drinks

A large increase in production and demand in the last decade has occurred for private label energy drink and private label energy shots. This increase in popularity and consumption of energy drinks and energy shots, mostly happened thanks to greater education and raising awareness of a wider mass of different age groups about the health benefits of consuming this drink, which also brought great success for private label energy drink and private label energy shots Manufacturers. Energy drinks are part of the broader soft drink category, which includes carbonated beverages, fruit and vegetable juices, bottled water, sports drinks, beverage concentrates, ready-to-drink tea, and ready-to-drink coffee.

There are three main types of sports drinks available: Isotonic drinks that contains similar concentrations of salt and sugar as in the human body, Hypertonic drinks contain a higher concentration of salt and sugar than the human body and Hypotonic drinks contain a lower concentration of salt and sugar than the human body. Most sports drinks are moderately isotonic, containing between 4 and 5 heaped teaspoons of sugar per five ounce (13 and 19 grams per 250ml) serving.Within this industry, consumers have been buying less soda and more energy drinks.This is mostly because energy drinks are presented as a healthy alternative to other sugar-saturated and carbonated drinks, and in addition energy drinks serve to raise energy, physical fitness, concentration and sharpen focus. The main ingredients of energy/power drinks & energy shots are caffeine, taurine, glucuronolactone, B vitamins, guarana, ginseng, ginkgo biloba, l-carnitine, sugars, antioxidants, and trace minerals.