Fruit Juices & Smoothies

Consumers today are looking for natural and healthy beverages that aren’t produced with artificial ingredients but blended from naturally grown fruit juice. Private label fruit juice or smoothies are prevalent and consumed worldwide. That creates an extensive field of commercial opportunities. Creating your own brand includes finding a manufacturer that will take care of the production, packaging, and delivery of your fruit juice product. Then the client sells that product under their own label. You can establish a specific image and individual style, that the market hasn’t seen yet, with your own brand. More private brands are focusing on developing a natural or organic drink. Partnering with a fruit juice manufacturer allows a client to discover the innovations and developments in the market. It can help promote and sell your products and to create a specialized and unique product with a new brand. Private labels can help entrepreneurs and established brands who want to try something different in the same market.

Statistically, the consumption of fruit juices worldwide is extremely high. The largest consumers are New Zealand and Colombia. Reports have stated that fruit juice consumption overall in Europe, Australia, New Zealand, and the US is increasing. Fruit juice or smoothies are often consumed for their perceived health benefits. Some orange juices have natural or added vitamin C, folic acid, and potassium. Smoothies or juices can provide needed nutrients like carotenoids, polyphenols, and vitamin C. Many of the vitamins come from lemonade, or other citrus fruits, orange juice, grape juice, and pineapple or apple juice. High amounts of added sugar may be linked to weight gain. More clients and consumers are opting for and seeking healthier products. Which leaves a bigger platform for developing new and individual products to cater to these specific audiences.