Development and production of private label beverages is an increasing business that is seeing a lot of growth recently. They are especially popular among alcoholic beverages. The benefits have proven to be profitable for businesses and companies because they are very successful among buyers and customers. It has gained marketability and favor amongst craft beer, as well as wines, liquors, tequila, vodka, blended malt whiskey, alcoholic energy drinks and various other drinks.
Manufacturing companies are ready to offer high quality products for retailers. The combined efforts of manufacturers and retailers has become more rampant for developing new private brands due to the increase in demand and success.
Many companies and manufacturers offer specialized packaging and labeling for their products. They offer various forms of packaging for the beverages, whichever the retailers and customers’ desire. They can help the product’s image and commercial sale, to try and meet the high standards of your product. There are various types of packaging and elegant specialized bottles for the specific beverage and they come with high-quality production. The packages are specialized and created for an individual and distinct look for their products.
It is difficult to compete with branded products with heavy support ,marketing and promotional specialties. People are more likely to buy private labels when they don’t perceive much difference from the branded ones. The white labels need good marketing and innovation. In Europe such private products are more available in large grocery chains. IRI states in a study that private label alcohol value grew despite the growth of branded premium beers and spirits in the UK. It is also mentioned that private label wins ahead in wines, sparkling wines and mixes. In Italy, in the same study, alcohol’s rise is led by branded premium beers and spirits, negatively impacting the shares of the private labels.
In the US such alcoholic products in particular have low equity. There is more place in the EU industry for the growth of the private labeling business of alcohol brands. The value shares of private brand products by country are as following: UK (52.5%), Spain (42.6%) and Germany (40.1%), and value share is lowest in Italy (18.1%) Greece (16.3%) and the US (14.9%), based on IRI’s analysis.
Creating your own private label product can differentiate you from the rest, and if you provide a high-quality product it can leave a lasting effect on your image. It gives markets and retailers a possibility to be distinct among competing brands. It is not just about lower prices, but quality and individuality. We offer you this possibility on our site, to be able to get in touch with manufacturers and retailers for your own custom product and brand.