When it comes to the beverage market, numerous studies have shown that private label and white beverages have experienced great success in the market, and that their demand is growing.
One of the key factors for the sudden success of private and white label beverages is that the overall private label market has come a long way from their past reputation to be of lower quality than branded products. namely, some 10 years ago there was a noticeable difference in the quality level of private label products compared to branded products, while today this difference has absolutely narrowed, and the quality of private label products has increased rapidly, not only when it comes to the taste and composition of drinks but also a whole experience for customers such as innovative and interesting packaging and advertisements. Furthermore, it is known that price most often plays a big role for consumers when choosing a product, consequently, many budget-conscious consumers turn to private label products precisely because they provide them with the best and most realistic price-quality ratio today.
The market share of private label and white lable beverages is increasing more than ever.At U.S. outlets, privately-labeled beverages accounted for more than $ 7.8 billion in sales in the 52 weeks ended Oct. 8, up 7 percent from the previous period, according to IRI data. The data showed that combined national and private beverage brands had sales of more than $ 92.4 billion, up 1.2 percent from a year earlier. For example, energy drinks and energy shots Both non-alcoholic and alcoholic beverages with a private label have surpassed the entire industry and the private label industry sector, and have proven to be the most successful. Although the performance of private labels varies by category, energy drinks and energy shots drinks are growing faster than the overall market.
One of the rapidly growing trends among retailers is the use of private labels to build trust with customers and increase overall profitability. It is very important to learn how to develop that trust with consumers, and the strongest tool for that is the very fact that the retailer has complete control over the product. The retailer himself states and chooses everything about the product, from its composition, packaging, appearance and color of the label, slogan, advertisement, etc., and he himself pays for the production and delivery of that product with a private label, unlike buying a ready-made branded drink from the manufactorors. Therefore, they can manage the results of product sales themselves, because they are able to respond in a timely manner to the needs of consumers as well as to consumer dissatisfaction. This is probably one of the key reasons why there has been a sudden shift in consumer thinking and behavior when buying products. Namely, what has become the decisive factor for consumers is pleasure, quality and general experience rather than the product brand itself, which is great news for retailers who have decided to make private label beverages. Both non-alcoholic and alcoholic beverages with a private label have outperformed the entire private label industry and the private label industry sector. What we offer you if you register on our portal, is the ability for quick and easy access to our search engine which includes a wide range of offers and ideas for production, production, research, logistics, packaging and advertising, as well as search by product type, packaging type etc. You will surely find what you need to make your wishes and ideas come true.