Other animals

Pet food is a specialty food for domesticated animals that is formulated according to their nutritional needs. Pet food generally consists of meat, meat byproducts, cereals, grain, vitamins, and minerals.

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Product description

Pet food is animal feed intended for consumption by pets. Typically sold in pet stores and supermarkets, it is usually specific to the type of animal, such as dog food or cat food. Most meat used for nonhuman animals is a byproduct of the human food industry, and is not regarded as "human grade". In 2018, the world pet food market was valued at US $ 87.08 billion and is projected to grow to US $ 113.2 billion by the year 2024.

Pet food market and private label opportunities

The global pet food market has experienced a fair amount of increase in consumer demand and popularity worldwide thanks to the rising trend of nuclear families, rapid humanization of pets and an increased consumer awareness about pet health.
Ownership of pets in developing countries and the rise of e-commerce has opened many opportunities for brands to leave their mark on the market and this is also the case for private label brands. People are adopting and owning more and more non-traditional pets such as lizards, rodents, exotic birds and many more. This trend has created a lot of diversity on the pet food market by creating new room to explore the products. Private label brands can benefit from this considering how much trust and loyalty consumers have in private label brands. With full transparency and innovative products, private labeling shows great potential on the pet food market.

Private label services and consumer demand

Private label manufacturers provide a wide assortment to choose from for your brand. Already made pet food products can be packaged and distributed to local or regional retail establishments with your brand on them. Consumers are focusing and demanding safe and healthy ingredients to improve the overall wellness of their pets and private label brands show full transparency with their clients and promote these trends. This means that your brand will be recognized by the customers and achieve success on the market. If you don't wish to choose products you have the option to pitch your ideas and recipes to your private label manufacturer and create something new. This will allow you to express yourself through the product and offer some differentiation and personality on the market.  

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