Tissue paper products contribute to improved hygiene, comfort and convenience in our society. These products are highly engineered to provide strength, ultra-light weight, softness and absorbency, all at the same time. Application of tissue paper products is diverse and we view them as hygienic tissue paper, facial tissues, paper towels, wrapping tissue, toilet paper, table napkins, road repair and packing industry.
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Tissue paper products, which include paper towels and toilet paper, play an important role in modern life. They contribute to improved hygiene, comfort and convenience in our society. Tissue paper products are highly engineered to provide strength, ultra-light weight, softness and absorbency, all at the same time. Rolls of toilet paper were first introduced in the late 1800s and facial tissue made its debut in the 1920s.
Tissue papers are a type of paper manufactured utilizing the mash of hardwood and softwood trees, water and synthetic compounds. Tissue paper products can be categorized by their application: hygienic tissue paper, facial tissues, paper towels, wrapping tissue, toilet paper, table napkins, road repair and packing industry. Thanks to the product convenience, overall versatility and wide range of applications, it is no wonder the market for tissue paper products is constantly rising and pulling in more sales each year.
With the global average consumption per person per year reaching to 55kg, the global tissue paper market is expected to grow at a CAGR of 6.45% during 2020-2025. According to RISI, Tissue production globally should exceed 44 million tonnes in 2021, an increase of more than 14 million tonnes over 2010. Advancements in tissue manufacturing technology and the efficient use of raw materials will lead to improving both the design of tissue products and the way they are dispensed. Among all the tissue paper products, bathroom tissue remains the product that drives the market forward and creates the most revenue. General health awareness among consumers is another key factor to the market growth. Manufacturers are developing organic tissue papers and promoting public health through various environment friendly advertisements and marketing methods.
Private label brand products are increasing in consumer preference and that opens many opportunities to further expand your brand and compete with national brands on the retail market. Private label manufacturers offer their field expertise and services which allows them to produce premium quality products which meet or exceed quality standards. Understanding consumer needs is the key to improving your brand and private labeling is heavily investing in market research to better understand what consumers are thinking, buying and which products are trendy. Private label in-house package design team works with you directly to develop consumer relevant, eye-pleasing packaging that complements your brand and sets you apart.