Auto Care (cloths/wipes)

Cloths and wipes are one of the most essential auto care products to have around if you wish you keep your car in a good and clean condition. There are many options on the market on how to dry your car, blowers, water filters and many more but by far the most reliable products are cloths and wipes. After washing a car it must be properly dried because there is a chance you will create spots on the paint and ruin the look of the car. Auto care cloth and wipes can be used for exterior and interior parts of the car and the best ones are microfiber towels and wipes. These products can be applied to pretty much every part of the car from seats, windows, dashboard to tires and car frame. The product versatility and convenience appeals to many and they became the essentials of auto care products.

The global market for auto care products is valued at USD 12.04 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 4.2% from 2020 to 2027. Around 20% of the market sales is contributed by cloths and wipes . Car washing technology is constantly evolving and improving on product functionality and accessibility and these auto care products have also experienced a lot of change throughout the years for the better. 
Private label brand products have witnessed an increase in consumer preference in the last decade. This growth is thanks to the raise in quality of products while maintaining affordability which appeals to all social and economical classes. Considering the private label influence on the general market, consumer preference and how essential cloth and wipes products are for the auto care industry, it is safe to say that starting a private label brand would be a great opportunity to establish and further grow your own brand .