Wrapping gifts in decorative paper has been perceived to increase the overall aesthetic value of the gift itself and therefore gift wraps have become almost a necessity in most retail establishments. Gift wraps can vary in design and pattern depending on consumer preference, style and gift occasion
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Gifting is a way of expressing gratitude and appreciation for the other person. Over the years, gifting customs have evolved and exchanging gifts isn't limited to festivals or holidays. Wrapping gifts in decorative paper has been perceived to increase the overall aesthetic value of the gift itself and therefore gift wraps have become almost a necessity in most retail establishments. Gift wraps can vary in design and pattern depending on consumer preference, style and gift occasion. Gifting can happen during holiday seasons, birthdays, anniversaries, graduation parties and many other gift worthy occasion. Private label manufacturers have been exceptionally successful in gift wrap and seasonal decoration categories.
The global gift wrapping products and seasonal decorations market size was valued at USD 15.1 billion in 2018. Product innovation is the major factor contributing to the growth of this industry. Furthermore, the rise in purchasing power has increased the demand for elegant and customized gifting options. Throughout the year there are dozens of holidays and events which call for seasonal decorations. People love decorating their homes since it has become a tradition to get into the holiday spirits.
Seasonal decorations can be used for Christmas, Halloween, Easter, Saint Patrick's Day and many more. These products are usually distributed and sold at all major retail channels, specialty stores, department stores, large supercenters and even internet retailers. Private label manufacturers have been consistently providing quality gift wraps and seasonal decoration products to major retailers.
With private labeling your brand can accomplish much more on the retail market for minimum costs and risk. Private label manufacturers are constantly improving their products and keeping up with the latest market trends in order to produce relevant products for their customers.
You can choose already made gift wraps or seasonal decoration products or you can create your own, unique style of products with the help of your private label manufacturer. Aside from production process and manufacturing, private labeling offers you the benefits of higher profit margins. Branding can be a time-consuming and expensive process, but private label manufacturers with their creative design team create the packaging, labeling and branding of your products and establish marketing campaigns. This will create a brand personality which is highly important for building a loyal customer base.
Considering all the benefits of private labeling, the increase in consumer demand and preference for private label brands and the overwhelming need for gift wraps and seasonal decoration products it is a smart business move for any retailer to create their own unique private label brand. Private label manufacturers offer services from production, packaging, marketing and distribution in order to make your product stand out from the rest of the competition.