Games, Puzzles & Toys

Games, toys and puzzles have been a part of our daily lives for centuries. Toys are mainly marketed and intended for children to play with but they can also be used by adults. Toys and puzzles help entertain children and develop their social skills alongside their imagination, creativity and brain power. Games and toys can be marketed in many different ways depending on their use. Some toys are meant mainly for boys such as guns, action figures, swords and similar while there are also female toys such as barbies, houses, dolls etc. Board games have been especially popular in this day and age. Private label brands have been very successful on the market because of their creative and innovative sense.

The global games, toys and puzzles market size is anticipated to reach USD 47.83 billion by 2027, exhibiting a CAGR of 18.6% over the forecast period. The market is never stagnant because people are always finding ways to entertain themselves and with the increase in popularity of electronic games and toys, manufacturers will always have some new products. Private label manufacturers are constantly improving their products and functionality, this is why consumers prefer private label brands compared to national ones. Another great factor that has impacted the private label market for toys and games is recent consumer trend for educational games and puzzles. Private labeling offers the latest and trendiest products to cater to their customers.