Make Up

Cosmetics and makeup are deep-rooted in the long history of human beauty practices. They have been only becoming more popular and beloved, and the market has to adapt. The market for these products is incredibly extensive, popular, and profitable. The industry faces incredible demand and therefore immense innovation and constant development. The rising consumer awareness of their appearance, and a lot of it as a product of social media, has boosted the overall growth of this extensive and large market. It is mostly lead by big-name brands and cosmetic companies. However, private labels have become more popular among retailers and manufacturers, as well as consumers. Developing private label cosmetics and make-up products is a growing trend and it has become quite successful. Private labels can provide the consumers with great quality, just like established brands, but they usually deliver lower prices. Lower cost and high-quality are what generate a loyal consumer audience for private labels.

The assortment of makeup products today is incredibly large and extensive. There are all kinds of products today that can enhance, accentuate and change appearances. Primers is applied before makeup. Foundation is applied to the entire face to smooth out and even base of the skin tone. They can be sheer, matte, dewy. Rouge, blush, or blusher is typically pink, red, warm tan and brown shades, to add color to cheeks. Bronzer and highlighter usually have a shimmery or glittery effect. These often come in liquid, cream, powder forms. There are also eyebrow pencils, powders, gels; all kinds of pigmented eyeshadow; Eyeliner as a pencil, a gel or a liquid; False eyelashes; Mascara is used to darken, lengthen, thicken, or enhance the eyelashes through the use of a typically thick, cream consistency product applied with a spiral bristle mascara brush. Mascara as waterproof, volume enhancing, length enhancing and curl enhancing; lipstick, lip gloss, lip liner and lip balms in wide variety of colors; Face powder, setting powder or setting sprays.