Natural, Herbal & Alternative Medicines

Consumers nowadays have the convenience and easily obtainable products that concern healthcare. These products are significant and are growing in popularity. Their convenience for at-home use and the wide availability makes these products very widespread and profitable. For those who do not seem satisfied or full-filled with conventional medicine there are alternative options like herbal and alternative healthcare medicinal products. This is an exceedingly popular and growing market. The change of the consumers perspective and demand has made herbal and alternative medicine more available and in-demand. The growing private label market has expanded their field into the alternative and herbal medicine markets. Private labels can find a lot of success and profit here. The customizability, variety, and innovation of the markets attract more private label developers and manufacturers. More retailers and establishments are leaning towards establishing their own and distributing someone else’s private labels.

Alternative medicine is any practice that aims to achieve the healing effects of medicine, but which is alternative to conventional scientific modern medicine. The practices are based on traditional medicine. Alternative medicine is also named Complementary medicine (CM), complementary and alternative medicine (CAM), integrated medicine (IM), and holistic medicine. Alternative medicine is a highly profitable industry and it is very marketable. Herbal medicine (Herbalism, phytomedicine, or phytotherapy) is the study of pharmacognosy. Plants have been used in traditional medicine and for medical treatments through most of history. Modern medicine uses plant-derived compounds in pharmaceutical drugs. Herbalism sometimes includes fungal and bee products, minerals, shells and animal parts. Non-vitamin supplements in herbalism include fish oil, Omega-3 fatty acid, glucosamine, echinacea, flaxseed oil, ginseng, and essential oils. It is among the most commercially successful branches of alternative medicine, and includes tablets, powders and elixirs as "nutritional supplements". Herbal dietary supplements are in the phytotherapy category. Paraherbalism uses unrefined plant or animal extracts as health-promoting agents. Paraherbalism is different from plant-derived medicines.