Tomato Sauces

Pasta is one of the most loved and consumed dishes around the globe and more specifically the western countries. Pasta dishes are not complete without some sort of a sauce and the most common and popular sauce is tomato sauce. Tomato sauces offer a lot of convenience because it provides a lot of premade ingredients in one package, requiring little cook time while also having a lot of flavor and fragrance.
Tomato sauces have a lot of variety to them as well, they can be crushed, chopped, diced, ground, made into a pure or paste. Tomato sauces are very customizable as well, serving as a blank canvas to many different aromatics such as garlic, parsley, rosemary and many different ingredients that go well with tomatoes. The versatility, convenience and quality flavor that tomato sauces bring has resulted in a high consumer demand and private label brands have witnessed a lot of success in this category.

The market for tomato sauces has been valued at USD 13.47 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 3.2% from 2020 to 2027. In recent years pasta has become a great replacement for rice and potatoes, This has resulted in a higher consumption and global distribution of tomato sauces. Private label brands have experienced the most success when it comes to tomato sauces.
Consumers prefer private label brands over national brands because of their transparency, quality products and affordability. The manufacturing of tomato sauces is an affordable process and a great investment for every retailer to opt for private label brands. Tomato sauces can be found in pretty much every grocery store, supermarket, hyper market, convenience store, online distribution channels and other retail establishments. Another great factor which has contributed to growth of private label tomato sauce brands is the rise in middle-class population and preference for convenience food which is easy to store and has a long shelf life.