Pancakes & Crepes

Pancakes are flat cakes made from ingredients such as flour, eggs, milk and water. At first glance frozen pancakes may not seem like a healthy choice but the industry, and most notably private label manufacturers, have been constantly improving and innovating products to appeal to a wide range of consumers and also be very health oriented.

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Product description and consumer demand

Pancakes and crepes have become one of the most consumed breakfast and snack meals in the world. Pancakes are flat cakes made from ingredients such as flour, eggs, milk and water. There are many types of pancakes and crepes depending on which ingredients you use, there is whole-wheat flour, rice flour, pancakes can be vegan and gluten-free. The market for pancakes is witnessing significant growth due to its wide consumption, incline in popularity and the health consciousness of today's consumers seeking out low-calorie and healthy food products. Private label brands have experienced a lot of success when it comes to refrigerated and frozen pancake products but also when it comes to distribution of fresh bakery pancake products.

Services and benefits of private labeling

At first glance frozen pancakes may not seem like a healthy choice but the industry, and most notably private label manufacturers, have been constantly improving and innovating products to appeal to a wide range of consumers and also be very health oriented. Private label manufacturers provide great quality products which you can choose for your brand. Frozen and refrigerated pancake products can have many options such as whole grains which are full of fiber and protein and the products toppings are endless making it possible to customize the products to suit your brand image and what you represent. Private label manufacturers do all the heavy lifting, from the production process, packaging, advertisement to distribution of the pancake and crepe products to your local or regional retail establishments or bakeries. Consumers have been shifting to frozen food section thanks to the convenience, reliability and time management of the products. Private label manufacturers understand the consumer demands and create products which will witness success on the retail market.

Private label packaging of pancake and crepe products

One of the key aspects of brand success and product sales is the marketing and packaging of the products. Private label manufacturers have been able to grab the attention of the customers with their creative and innovative frozen or refrigerated pancake products. Frozen pancake products are usually packaged in square cardboard or paperboard boxes with unique custom made printed images of the product which attracts customers. You can make your own custom made image with your private label manufacturer to further grow your brand and express your brand personality through the products. Another great marketing technique to boost the sales is to have an interesting brand or product story and choose a targeted audience. Private label manufacturers understand the market traffic and know how to advertise the pancake products to achieve a bigger consumer reach.

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