Herbs & Condiments

Herbs and condiments containing herbs are mostly used in culinary practices and are widely consumed. The European market is seeing an increase in herb use and is a valuable market to focus on the sales of private labels. Herbs are widely imported and used in many cultural and regional dishes and diets across the globe. Private label brands can take advantage of this big market and high demand.

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Private label herbs and condiments

Private label herbs can provide the freshest, high-quality, premium, spicy, and delicious herb products the consumers will love. A lot of manufacturing companies provide a wide variety of these herb products for private labeling because there is a big market for them. The popularity of healthy products is increasing all over the world and their demand is met by many popular and growing private labels. There are many studies out there providing information on nutritional value and health-improving elements in herbs. North-western Europe is a stable and growing market for fresh herbs with relatively steady prices. Dill is popular in Scandinavia while in Germany chives and mint are more common. France is a good market for a variety of fine culinary herbs. Eastern Europeans have a preference for bay leaves, dill, parsley, and oregano. Southern Europes local production makes import less necessary. The rise in the fresh herb market has private labels and white labels hopping on the trend. The best quality premium fresh herb and condiment manufacturers can help you find your perfect product and establish the perfect private label the consumer will love.

Types of herbs and their use

Herbs can come fresh, frozen, or dried and they can be packaged as cut, crushed, or powdered. Popular types of herbs are basil, mint, oregano, sage, and curry leaves. Fresh herbs, as edible products, are leafy green parts of a plant that have a culinary or medicinal use. The most used types of fresh herbs in Europe are basil, parsley, and mint. These herbs are available as freshly cut and packaged herbs, and can also come frozen. Common fresh herbs in Europe are basil, chives, mint, and parsley. Basil is the most popular culinary fresh herb in Europe. typically, it is used in Italian dishes and pesto. Other herbs that are often available in the fresh department include coriander, rosemary, dill, thyme, sage, oregano, tarragon, leaf celery, and occasionally marjoram and chervil. Exotic herbs such as Thai basil, lemongrass, Tong ho, Rice paddy herb, and Makrut lime leaf are noticing a rise in popularity and demand. A lot of these varieties of herbs can be made into herbal condiments which are also witnessing an increase in use and popularity globally.

Demand and supply of the products

Consumers for fresh herbs in Europe are diverse. Each region its own demands and your private brand can find plenty of opportunities from the new developing demands. The majority of fresh herbs are sourced within Europe. Herbs are mostly imported from non-EU countries into Europe. Countries such as Kenya, Morocco, Thailand, Jordan, Israel, and Turkey mostly supply fresh herbs and some okra. Europe is a great market with a lot of potential when it comes to herbs, and manufacturers that supply private label products can take advantage of this new rise in demand.

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