Dough

Frozen dough is regular dough pieces which have undergone freezing and frozen storage prior to proofing and baking steps. It is one of the fastest growing segments in the baking industry. This trend is driven by consumers’ appetite for convenience and ability to eat freshly-baked products that can be pulled out of the freezer and baked. It is commonly made with short dough processing systems such as straight dough and no time dough. Laminated products and small-sized hearth breads from frozen dough have been popularized recently. Private label manufacturers have witnessed a lot of success when it comes to frozen dough products because the manufacturing process is rather cheap and efficient while being able to provide premium quality products.

The global dough market size was worth US$ 18.59 billion in 2020, and it is predicted that it will reach US$ 27.44 billion by 2025 with a compound annual growth rate of above 8%.  In recent years consumers have realized the potential and quality in private label brands and have started shopping specifically at stores which have these brands. This is caused by the increase in private label brands and the quality they provide, private label brands used to be viewed as cheap copies of national brands but in this day and age they are the go to brands for consumers. When it comes to private label frozen dough products the biggest drivers for the success have been increased disposable income, rising coffee consumption, convenience, affordability and health consciousness. More and more coffee shops have been opening around the world and bakery products go hand in hand. Frozen dough products are ready on the go and easy to prepare and therefore the food service industry has made it possible for frozen dough products to achieve retail success.