Desserts

Desserts are famous and loved all around the globe. In Europe, Germany represents the largest market for ice cream and other delicious desserts with a combined sales value of over 1.3 billion euros in 2013/2014. Some 770,000 metric tons of desserts were consumed in Germany in 2015, which broke an all-time European record. For comparison, Italians ate 446,200 tons of dessert. This is just a small fraction of how much dessert is consumed each year all around the globe. Taking this into consideration it can safely be said that desserts are here to stay and many retailers and manufacturers can capitalize on its popularity. Over the last few decades the market for desserts has significantly increased due to excessive food productions, TV networks and commercialism.

Many people love and crave sweet foods, most specifically desserts, because they are mostly comprised of carbohydrates and sugars which give us fuel and energy throughout the day and are also extremely delicious and addictive. Desserts come in every possible shape, form and flavor. Ranging from fruit bars and gelato sandwiches to chocolate lava cakes and cheesecakes. Desserts are highly optimized and can bring out the creative and unique personality of your brand on the market. There is something for everyone and you can find desserts on practically every corner. Majority of restaurants have a dessert menu and some even specialize and prioritize desserts, street food vendors can also serve desserts on the go and of course there are bakeries who excel at them.
Since there is such a high demand and supply for desserts, private label companies can prioritize your needs and provide the tools to advertise and distribute your brand to certain establishments by researching and engaging the target audience and locating the most optimal facilities.